Demand Creation Specialists

The buying process for complex BtoB purchases has changed dramatically over the past decade. The easy access to information and collaborative environment fostered by Web 2.0 technologies has transformed how companies research and evaluate prospective solution providers. Traditionally anchored in face-to-face interactions, most B2B deals are now traced back to online demos and web-based research.

Demand Creation Specialists is a division of G3 Communications, a leading BtoB firm specializing in e-media and custom content solutions.

As publishers of DemandGen Report, G3 has spent more than two years covering the best practices and thought leadership in the emerging lead generation and lead management space. Tapping into this experience and insight, Demand Creation Specialists provides our clients with strategic direction on the types of content which generate qualified leads and the tools and process which help convert those leads to closed business.